Logo Design.
Zentura is an IT-company. Their business is to help their clients scale their technology infrastructure, and also create solutions and software to use in their clients IT systems. When I was assigned to design a new company logo for them, I wanted to create a visual cue of a step-by-step approach, and something that needed to fit a piece of a bigger puzzle. A complex system that becomes a complete continuous integrated loop. And lastly - the letter Z.
Digital Typefaces
and Colors.
I chose a font that works well on digital media as well as print. Bernino has a bit of a square block and techology feeling to me. It’s very harmonic in it’s look. And the body font Roboto is a softer font much used for digital platforms.
Clean and Spacious.
A single logo on a big rich surface whenever possible – for a clean look.
Website Design.
Zentura is a company that can tailor your IT solution exactly to your needs. For this look I wanted to showcase the expertise that is the strength of Zentura. By combining articles, technical knowledge and education – the idea was to make sections that were exciting and layered with useful knowledge and videos information.
Update: Sadly the company has been thru change and botched the original design.
Zentura Brand Strategy, Image Style and Design Concept.
Part of building the new brand message for Zentura, was finding out who they had become as a company, and what their values were.
On the Brand Message board, I ask the questions: What will the clients meet when they do business with Zentura? Is it the nerdy technicians who makes everything run smoothly behind the scenes? Or is it the friendly guys, who always have time for a chat and a coffee and who nurture the clients daily? Or is it the experts, who are on the cutting edge of their craft – blogging, speaking and offering knowledge to the clients on a regular basis?
And consequently what will the mean for a new design? Do we need friendly inviting faces, or do we need to lead with the technical knowledge like when you’re buying a car?
And If we want it all, is it even possible - and how do we do that?
Content Design Guide.
Simple tool for helping internal or external creators posting on Zentura’s platform or social media channels.
Category ID Color Palette.
Various services from Zentura were color coded for easy identification.
Product
Logo Design.
Zentura introduced a Microsoft 365 product to drive data to the cloud. I wanted the design to be simple, optimistic and self explanatory.
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