The AD Plan. Take your brand to the next level – without big marketing budgets or new hires.
Today’s market is very crowded. In the online world, everybody wants to occupy the same space. So, how can you compete? Short answer: by having a brand that is evolving, engaging and relevant. An identity that has a cohesive feel, a unique voice and an overall design that evolves and adapts across all corners of the media landscape. A modern brand is never static.
Design isn’t just about making things look pretty; it’s about structuring messages in a way that tells a story and is easy to understand. Headlines with impact. Iconic graphics that clearly reflect your message. And it all has to align over time for the brand to make sense to the audience, or it will go unnoticed.
If your brand needs to be competitive, I can help. My name is Michael Adler Miltersen, an Art Director and Designer with two decades of experience. I come from the Danish Advertising School in Copenhagen, and I’ve worked at agencies like GREY and KGN BRANDS. But now, I work directly with clients.
I specialize in creating content such as storytelling, brand identity, logos, creative strategy, graphic and UI/UX design, websites/landing pages, social media, pitch decks, physical print media and more. At the core of all is Art Direction—the foundational creative building blocks of a brand,
My experience enables me to work efficiently, having developed solid methods to streamline AD workflows. So you won’t end up with expensive marketing solutions, that is often hard to put in motion, costly and unpredictable.
So today, I offer a new approach.
Fixed Rates. Amplified value.
Endless Potential.
Working together should be mutually beneficial. So, how do we get high-quality branding and design—while keeping Art Direction rates low?
By cutting inefficient hours from processes. This means reducing steps like pre-booking, order confirmations, waiting for briefings, lengthy meetings, starting and stopping, drawn-out approvals, and working in small time blocks. Every hour should be efficient, and optimizing the workflow makes it better for you and for me. The value of our collaboration compounds over time, making each project we do stronger than the last.
The AD Plan is built for speed and simplicity—choose a plan, onboard quickly, and skip the unnecessary steps. Everything happens through a streamlined system where you can submit jobs, provide feedback, and receive custom designs within 3-4 days. Bespoke design tailored for your business needs. Focused work, better results.
The Design Language.
In a competitive marketplace, well-executed design can distinguish a business, foster trust, and create emotional connections with customers, allowing them to truly “feel” the brand. It influences how people interact with products and services, making it essential for driving engagement and loyalty. Ultimately, investing in quality design is an investment in a brand’s overall success.
Questions & Answers
Why not just hire a full time designer?
That’s an excellent question. To begin with, hiring a full-time senior-level designer costs in the range of €130,000 (950,000 DKK) per year, along with additional expenses for benefits, vacations, and inactive time. Moreover, it can be quite challenging to find an exceptional designer who is available for in-house hire.
Additionally, there may be periods where you don’t have enough tasks to keep the designer occupied
With an AD Plan, you are only committed for a shorter time and for fewer hours each month.
Why not go on Fiverr or 99designs?
Certainly, you have many options to choose from these days—designers from all corners of the world. The decision often hinges on the value I bring to the table, along with the quality of design and oversight. I’m fast, knowledgeable, and have a refined sense of taste and style. If you’re managing multiple subcontractors and overseeing quality control, then, essentially, you are the Art Director.
Opting for a sporadic alternative might not necessarily be the most cost-effective route.
Will my business be a priority?
Yes, I will never take on more than I can handle. Part of my job is to ensure you are fully aware of our status, and get your end of the deal. Collaborating with me should be both enjoyable and stress-free.
Can we accomplish anything in 20 hours per month?
Yes, the 20-hour plan is a good fit for many businesses. First and foremost, an efficient workflow is key. I can work swiftly and bridge gaps, minimizing lengthy back-and-forth exchanges. And stacking project hours makes for more valuable time. Additionally, you have the option to allocate a set time for specific projects. For instance, allocate 7 hours for crafting a landing webpage for Product X. If the 20 hours don’t quite meet your needs, we can explore other options, whether smaller or larger.
What services can I expect from you?
I provide support for your full brand visual identity and communications across both print and digital platforms. For example: Website & E-Commerce Design, Social Media Graphics & Content Creation, Branding & Logo Design with Brand Guidelines, Corporate Identity, Pitch Presentations, Digital Ads & Campaign Materials, Infographics, Brochures, Package & Product Design, Signage & Outdoor Media, Trade Show Assets, Icons, General UI Design, Storyboards, and more.
Why would you compromise your rate this much?
I’m introducing a new product to the market, which allows me to offer competitive pricing. Structuring my workflow reduces downtime, so I can work more efficiently and pass those savings on to you with monthly commitments.
Wait, I wanna email some more questions. E-mail me here.
Make money. Refer a friend via this link and get €400 / 3000 DKK for any AD Plan sign up.