Concept / Logo Design.
The first assignment from this client was to create a logo and corporate identity for Swiss Original Cannabis. I wanted the logo to stay true to it’s cannabis origin, but also look clean and suitable for the shelves in a normal retail chain or a drug store. CBD products are not about getting high, but about getting well. After several sketches and ideas I made a decision to fuse the swiss flag and the characteristic cannabis leaves for a new look. The design challenge was to make it look graphic and simple, while also making sure the leaves were recognisable.
Typefaces and Colors.
I chose a somewhat robust and bold typeface for both printing and web. I wanted the font to have tons of character and a lot of weights in the family for maximum expression. The colour scheme consists of a red with a darker shade and some neutral swatches on the greyscale spectrum.
Online Shop Design.
A light and simple shop design with featured products in the top section. When you select a certain product, the top changes as well. All images on the web shop I generated from 3D models. They can be exposed and lit from any angle to produce countless images for digital or print ads.
Package Design and 3D images.
This design of the Original CBD Balm was made for offset printing and a 3D model was made for the web shop.
CBN Night Product Design.
This product was designed to look a bit different from the rest of the line, as it’s used at night time for better sleep. The rest of the line is bright, and therefore this product is dark.
Instagram Campaigns.
Social media posts. Competitions, giveaways, product intros etc.
Youtube Design.
This channel design is focused on Swiss Original Cannabis Skin Care. An overall channel and thumbnail design was created to appeal primarily to the female segment.
Email Newsletter Design.
Design of monthly newsletter for Mailchimp email list. [Scrollable.]
Magazine Ads.
Ideas, headlines, body text and design for print ads promoting CBD products to golfers for improving their game. CBD can reduce stress and increase focus.
Point Of Sale Materials
Posters, signs and displays for retailers.
Sponsorship Trailman.
These physical banners were made for the Trailman Run Sponsorship - placing them around the track. These slogans were aimed at using CBD to treat injuries or soreness after running a long distance.
X-Rated Online Banner Ads.
CBN Night, an all-natural sleep aid, recognized a unique opportunity to assist those struggling with sleep issues, particularly those who stayed up late browsing X-rated sites. Embracing this unconventional approach, we strategically placed banners that perfectly aligned with the target audience and their online environment. The results were astounding, with click conversions soaring off the charts.
Facebook Campaigns.
Posts in Danish on targeted facebook groups.
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